Community: Exponential Growth from Word-of-Mouth with Victoria Murden

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales. In this episode we discuss:Community: what is it and how can our brand benefit from it?Organic advocacy Partnering with suitable brands in your communitySocial listeningOptimising your creativeDownload our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor