Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.  In this episode, we discuss: Why a multiplatform content strategy is important Using AI tools for content creation efficiency Maintaining the human touch in your content  Dive in: [04:59] iPhone age boosted social media accessibility and challenges. [07:56] Adapting content for social media is essential. [11:29] Video's promotional value in eCommerce is debated. [16:09] Plan social media strategy based on presence. [19:05] Good technical setup pays off; AI aids cleaning. [22:18] Tools like Synthesia, HeyGen becoming ubiquitous. [25:46] AI-generated content must be clearly labeled, critical. [27:29] Insider Tips from James!  Find the notes here: https://keepopt.com/229 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor