Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!In this episode, we discuss:Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticityDive in:[02:00] Sophie’s journey into content marketing and social commerce.[04:41] How LiSA was founded.[05:51] What social commerce encompasses.[09:57] Working out how to start your social commerce strategy.[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.[18:38] Sectors that are on social commerce.[22:05] Authenticity is key for brands to find success with social commerce.[23:49] Listen to Sophie’s Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Om Podcasten
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Omnichannel Expansion
- Next month = Online Advertising
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
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