Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.  In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for keeping subscribers longer The crucial 14-day window that makes or breaks customer retention How to turn your best customers into super fans who buy more and refer others!  Dive in: [05:12] Subscription isn't just retention. [08:35] Subscription strategy debate. [09:29] Boosting subscription conversions strategies. [15:26] Enhancing subscription offers effectively. [18:12] Discount strategy beyond price cuts. [20:38] Effective email engagement strategies. [24:48] Maximize value from super customers. [27:51] Insider Tips from Matthew!  Find the notes here: https://keepopt.com/246    Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor