Customer Retention: Mistakes to Avoid with Thomas Lalas

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.  In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscriptions do more than just drive repeat sales A genius way to boost social proof using excited customers  Dive in: [05:23] Key to retention: product frequency. [09:21] Subscription vs. non-subscription loyalty. [11:48] Subscription strategies as product essentials. [16:04] Boosting ad engagement with enthusiastic emails. [19:27] Personalization through zero party data. [21:12[ Typeform vs. one-click polls. [23:50] Insider Tips from Thomas!  Find the notes here: https://keepopt.com/244 Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor