Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.  In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool Why peer-to-peer resale beats traditional loyalty programs Easy ways to launch a resale marketplace (without the headache!)  Dive in: [05:28] Empowering brands in resale market. [07:54] Boost brand loyalty with resell rewards. [10:23] Secondhand marketplace boosts brand loyalty. [15:36} Easy ecommerce launches, complex branding. [17:34] Fashion resale market growth analysis. [22:03] Peer-to-peer enhances brand experience. [24:54] Explore pre-loved market opportunities. [26:23] Insider Tips from Lydia!  Find the notes here: https://keepopt.com/245Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor