Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone. In this episode we discuss:What is Reddit and why is it so unique?The different types of ads: from takeovers to self-serviceUsing Reddit to target specific subreddits and niche audiencesIs Reddit for everyone?Agency versus in-house work[03:26] How an accidental London agency experience led to passion.[09:39] Various ad types: takeovers, self-service, niche.[14:42] See results for any budget, but consider product value.[18:02] Lead time determines if it's too late for Black Friday.[24:23] Getting organised with Notion[26:08] Using Meta Blueprint as a free resource.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor