Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.In this episode we discuss:How to overcome some of the challenges with email marketing for luxury and premium brandsWhat you can do with abandoned cart and abandoned browse through emailMapping out our your customer’s post-purchase flows and following, so you don’t have one-time customersThe power of SMS and what we can learn from the US marketSegmentation for your VIP customers (hint: it’s not about discounts)Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Affiliate Marketing - Next month = Storytelling Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/