Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo