Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera

Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits and pieces too!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo