Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. In this episode, we discuss: How to decode your ad performance with smarter metrics like MER Why Advantage Plus Shopping is the go-to strategy for scaling campaigns The secret to creating winning Meta ad assets without burnout A simple test to decide between lead-gen campaigns and direct sales ads Dive in: [03:43] Brands prioritize profitability and efficient ad strategies now. [09:08] Focus on MER, simplified structures, machine learning. [13:17] New assets required based on amount of spend. [16:24] Initial clients had own creatives; provided strategy. [17:54] Testing lead generation versus direct conversion campaigns. [22:42] Insider Tips from Nikki!  Find the notes here: https://keepopt.com/240Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor