Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.  Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supercharge your ad performance with enriched customer data The secret to leveraging AI in Meta Ads for better targeting and ROI  Key timestamps to dive straight in: [05:33] Meta's conversions API explained. [07:01] Optimising eCommerce ad tracking. [11:55] Shopify app setup and pricing. [15:07] Optimising Shopify for Meta matching. [15:57] Maximise marketing: new vs. returning customers. [20:28] The importance of AI-powered ad automation. [22:02] Insider Tips from Edward!  Episode sponsored by Littledata. Book a demo at https://www.littledata.io/  Find the notes here: https://keepopt.com/243Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor