Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.  In this episode, we discuss: How first-party cookies can slash your ad spend waste The secret to unlocking 40% more data for Meta Ads Why your tracking setup might be sabotaging your campaigns The game-changing fix for health and wellness brands  Dive in: [04:57] One-year cookies enable continuous visitor tracking. [07:21] First-party data capturing enhances ad performance. [10:13] User tracking challenges due to cookie deprecation. [12:58] Collect emails and click IDs for better ads. [17:59] Tracking issues due to Shop Pay URL change. [21:25] Policy limits purchase optimization, causing marketing issues. [24:59] Insider Tips from Yiqi!  Find the notes here: https://keepopt.com/241Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor