Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for an alternative to Facebook Ads - this is an episode for you.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Affiliate Marketing - Next month = Storytelling Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/