Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integration Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement uses complex tracking mechanisms. [12:47] Measurement complexity, silo breakdown, techniques combination effectiveness. [13:58] Integrating all marketing activities for effective attribution. [19:27] Factor cost calculations into cross-channel marketing decisions. [22:03] Sustainability in marketing is gaining popularity. [23:43] Insider Tips from Jo!  Find the notes here: https://keepopt.com/214  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor