Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins

Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.In this episode we discuss:Cold direct mail’s appealHow customer data can be used in smarter waysThe role of data co-operativesChanging your customer baseStrategies for A/B testingClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor