Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss:  How to build a successful B2B eCommerce strategy  Understanding the needs of B2B customers  Tailoring the experience  The long-term benefits of B2B eCommerce Dive in: [04:51] B2B offers scalable, economical way to expand. [08:26] Selling to businesses requires different strategy. [09:45] Merchants must plan and market for success. [14:16] Biggest used features of the SparkLayer system. [17:06] 50-50 split between experienced and new B2B merchants. [20:34] Insider Tips from Alex!  Find the notes here: https://keepopt.com/206  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor