Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions Dive in: [05:10] Diversify sales channels to reduce risk. [08:20] Optimise proposition based on customer country requirements. [12:42] Can we handle this in-house or outsource? [13:36] Maintaining local knowledge essential for international business. [17:14] Hiring experts leads to better outcomes in-house. [18:08] Insider Tips from Paul!  Find the notes here: https://keepopt.com/203 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor