Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…In this episode we discuss:How does a retailer approach using organic social media?What role did TikTok play in Colin's social media strategy?Why X (Twitter) is Colin’s best sales channel for organic salesAI-generated content and its implicationsThe impact of niche platforms like Threads[06:11] Frustration with low engagement on social media.[07:41] Instagram and Facebook ad platforms are complex and expensive. [10:47] Podcast sponsor engages with targeted, fun audiences.[13:42] Tailored content engages audiences and boosts sales.[17:43] X (Twitter) sales in 6 figures.[24:15] Understanding user behaviour on social media platforms is crucial for success. [27:58] AI-driven social media nightmare: government, companies, profit-seekers.[29:13] AI interview training could lead to unusable content.Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/