Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.[Originally part of our 'Q4 Updates' Month with episodes 110-114]Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor