Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.UPDATE - audio issue fixed 29 Feb 24in this episode, we discuss:The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testingDive in:[06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential customers based on data.[11:30] Viewers make quick decisions, target content effectively.[16:55] Video is crucial for top of funnel.[18:27] Creativity is key for video content.[21:00] Get hands dirty, try, let ideas flow.[24:44] Test thoroughly and stick to best ideas. [26:09] Danielle’s Insider Tips!Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Om Podcasten

We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Omnichannel Expansion - Next month = Online Advertising Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/