TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.  In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics  Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for ad creatives. [17:29] Understand audience, create community, advertise product effectively. [19:56] Ad length based on age range. [27:41] Insider Tips from Gisela!  Find the notes here: https://keepopt.com/218 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor