Kite Consulting Milk Market Update & Buying Behaviour & Brands

Hosts Ben Eagle & Will Evans are joined on this weeks podcast by marketeer & dairy farmer’s son; Harry Evans who, alongside Becki Leach, discusses human psychology, branding and buying behaviour & why marketing the health benefits of milk might not be the best way to increase the appreciation or consumption of dairy & milk! This week Chris Walkland not only gives us the usual milk market update but a suggestion for a podcast jingle too.