Reacting to BBC Panorama ‘A Cow’s Life: The True Cost of Milk’

After the usual milk market report, this week Ben and Will are joined by Ian Potter, renowned dairy commentator, John Allen, Kite’s Managing Partner and Chris Walkland to talk about the recent and controversial Panorama programme ‘ A Cows Life; The True cost of milk’. Ian was featured in the programme and discusses with John and Chris the complexity of the issues as well as their thoughts on whether the BBC was ‘balanced’ in its coverage. They talk about the response from both Red Tractor and Freshways and the importance of a protect and promote message. They also outline what they think industry and farmers should be doing in response to the programme and media surrounding it.