Customer-first decision making with Bug Bite Thing

Bug Bite Thing was born out of true necessity from a mother who was in desperate need of bug bite relief for her baby. From day one, customer input has been central to this brand. Founder Kelley Higney began packing orders in her garage and selling her item at bake sales. Fast forward, she received a Golden Ticket on Shark Tank and now has an international presence. In this episode, Kelley shares the biggest sticking points in scaling her business, and reflects on just how important it is to always let your customers guide you. Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!