Using data to build a powerhouse brand with Caraway Home and Daasity

We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer.