Creating an influencer marketing funnel with Kynship

On this episode, we’re joined by Taylor Lagace, co-founder and co-CEO of Kynship - an influencer marketing agency that grows revenue. Taylor talks influencer marketing, the common myths around it, such as saying goodbye to the pay-for-post strategy, and doesn’t shy away from tangible tactics to start implementing influencer marketing in your overall strategy. His willingness to talk hard numbers and look at it from a funnel point of view is extremely helpful in determining what you should expect in terms of hard ROI.