Turning customers into micro-influencers with Gatsby

Brett Bernstein, founder and CEO of Gatsby, joins us to talk about the importance of turning customers into micro-influencers. "What is that" you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently.