Is SMS marketing right for my business? Klaviyo explains . . .

SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers. Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off. Navin describes some of the easiest ways to get started with just TESTING SMS. The "home run" cases that we go through are really pretty simple, have some basic flows set up where you can begin to AB test email vs. SMS - and Klaviyo does provide an initial $50 balance so you can test this relatively risk free.