Why customer-first marketing wins when cookies crumble with Jake Cohen

At its core, advertising is the same as it's always been: telling people that you have something that will make their life better. What's changed is our ability to target relevant audiences with a shocking degree of specificity using third-party data, which isn't always the best experience for consumers. In this episode, we sit down with Jake Cohen—VP of Content at Klaviyo—to understand how the state of digital marketing got to where it is today and how we can shift our perspective moving forward. Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!