The Vikings and Capitalism

In the ninth century, the word ”viking” in many parts of Europe would have conjured up a terrifying image of violent maurauders teeming forth from their longships and inflicting unspeakable carnage. Today, the word ”viking” is invoked in all sorts of contexts, from underwear and hand-dryer brands to the fantasies of business and management leaders and onwards to home DNA testing kits and their seductive promise of ”Viking heritage”. In this podcast, medieval historian from Aarhus University R...