111. Discounting Your Prices Can Be a Great Strategy to Grow Your Business
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What are your feelings about discounting? If you are like a lot of lash artists I talk to, many people feel discounting their services hurts their brand. I'd say that is true if you are fully booked out for three months and every time you raise your prices, your books stay full. If your name in your community is gold like this, then yes discounting will hurt your brand. That all said, I'm going to assume there are enough of you out there who are newer and are trying to build your following......