152. Ilona Alidzaeva of Revoläshion Breaks Down What It Costs to Start a Lash Brand Part 2

Dreaming of starting your own lash brand? You've come to the right place. Ilona Alidzaeva, the CEO of Revoläshion, is back for part two of our interview where she shares more details on what it's going to take for you to start your own lash brand. Starting your own lash brand is no easy task. Almost every lash brand owner I've ever talked to has shared "off the record" that starting their brand has come at a heavy price. Broken friendships, estranged family members, lawsuits, and all sorts of craziness that they never had to deal with when they were a lash artist. Ilona in this episode continues to shed light on the difficulties and what it really cost her to start her brand. Her openness is so encouraging and we hope if you are thinking about starting a lash brand that this will prepare you for the journey ahead of you. It's so rare to see a lash brand owner be so open and down to earth about what it really takes to build a business. Even if you aren't looking to start your own brand, I know you'll walk away with some inspiration for your business. Revoläshion website: https://revolashion.com/ IG: @revolasion ANNOUNCEMENTS:⁣⁣ ⁣ THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE UP!⁣⁣ It's this November 6-8, 2021. ⁣⁣ ⁣ Go to: www.thelashconference.com for details. There are three tickets to choose from:⁣⁣ ⁣ 𝐃𝐀𝐘𝐨𝐧𝐞 - This is for our bonus event on Friday. It includes a VIP ticket within. ⁣⁣⁣It's on November 5th and it's for lash artists who want to grow their leadership skills and be in a mastermind with other like-minded driven lash artists (limited seats).⁣⁣⁣ ⁣⁣ DAYone Ticket Sales: https://bit.ly/3rC8m3r ⁣ 𝐕𝐈𝐏 - SOLD OUT - THE ONLY WAY TO GET A VIP TICKET NOW IS TO BUY THE DAYone TICKET. ⁣⁣ ⁣ 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - This is our standard ticket and you'll get access to almost everything minus some VIP perks. ⁣⁣⁣⁣⁣ Standard Ticket Sales: https://bit.ly/2WsCz9A ⁣ OVERCOMING THE LASH ALLERGY AND HOW TO PARTNER WITH A DOCTOR WEBINAR IS BACK In this course, we'll be answering these questions: When does the allergy usually occur? Should you implement patch testing before their service? Is wrong to apply lashes on someone with a known allergy? What causes the allergy? Can formaldehyde cause the allergy? Will clear glue help prevent the allergy? Is sensitive glue a good option if someone is allergic? Can carbon black cause an allergy? Does hydroquinone cause the allergy? Is hydrocortisone safe to use on the eyes? Does Benadryl/Claritin work to minimize the allergy? Does having an air filter in the room helps to minimize the lash allergy? Can you predict who will have an allergic reaction? What if only one eye gets puffy and itchy...how do you deal with that? Link to webinar ticket sales: https://bit.ly/3gzDR7w JOIN OUR LASHCAST INSIDER CLUB:⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣ ⁣ https://mailchi.mp/lashcastpodcast.com/signup⁣⁣ ⁣ WANT TO BE ON OUR PODCAST?⁣⁣ If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. ⁣⁣ ⁣ IG: ⁣⁣ @lashcastpodcast⁣⁣ @thelashconference.con⁣⁣ ⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣ ⁣ Contact Paul Luebbers: [email protected]