298. AnneMarie Lorenzini of UA Discusses Changes in the Lash Industry

We started our podcast for a bunch of reasons, but one of the bigger reasons was we wanted to keep everyone in our industry educated on what is going on in our industry. In today's episode, we sit down with the CEO of Untamed Artistry, AnneMarie Lorenzini, and we talk about where our industry is heading. We discuss how premades are exploding now in our industry, how tweezers are evolving, how lash companies need to be more selective with what manufacturers they buy from, and how natural-looking lash sets are making a comeback. We talk about a lot of topics, and if you are a lash nerd like AnneMarie and us, you'll have a lot of fun listening to this episode. ANNOUNCEMENTS:⁣ LASHCON tickets are on sale! As LASHCON continues to grow, we want to encourage our attendees to build their own con. You can't do it all...there is just too much. As LASHCON evolves, we think it's best to approach it like a music festival where you know there are 6 stages with bands but you can only pick your favorite...LASHCON this year will be like that. We have a 6-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023 LOCATION: Anaheim Hotel (10 min walk from Disneyland) COST: $697 for Standard Tickets / $1047 for VIP Tickets VIP tickets: https://bit.ly/3BLYOZG Standard Tickets: https://bit.ly/3PGMekb Diamond Tickets: https://bit.ly/3GJvoxZ Go to www.thelashconference.com for more details. TUSSANEE'S LASH RETENTION AND STYLING COURSE We have three dates for now...more to come. New York - May 6-7, 2023 - http://bit.ly/3I5D133 Austin, TX - June 17-19, 2023 - http://bit.ly/3YrszrT Honolulu, Oahu - July 8-9, 2023 (link coming soon) Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. LASHCON at the Premiere Orlando Show Join us on June 3-5, 2023 in Orlando. We will be hosting 8 classes from an amazing lineup of speakers. These classes for the most part all about lashing. While LASHCON focus is on business at the Premiere show we'll be looking to help you with your lashing career. Otto Mitter MacKenzie Graham Michelle Nguyen Reonna Green Tussanee & Paul Luebbers Shelby Tarleton Valerie Nah / Gretchen McCants Maddie Morris Tickets are $75 until May 2, 2023 LINK TO GET TICKETS: https://bit.ly/3ogKmoE LASH BUSINESS MASTERCLASS - Level Up Your Lash Business July 25-26, 2023 at the Paris Lash Academy's offices in Reno. We are teaming up with PLA to teach you the essentials of business. We'll be covering business plans, building brand recognition, marketing, social media, content creation, as well as much more. Don't miss this two day business changing course! LINK: http://bit.ly/3IyiHHJ ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: [email protected]