330. Can Black Friday Make Your Business Lose Money?

Are you running a Black Friday special with your business this year? Are you feeling the pressure that if you want to be a "real business," you need to jump into the Black Friday insanity? Black Friday can be a fantastic tool that can build your business, but for most businesses, I see out there, it's a horrible way to lose a lot of revenue because you give away the farm because that is what everyone else is doing. If you choose to do Black Friday there needs to be an actual strategy behind i...