396. From Pop-Ups to Trade Shows: Cathy White’s Secrets to Event Success

In this episode of LashCast, Cathy White, the owner of The Lash Co, joins us to talk about the vital role events play in growing a lash business and building a loyal community. Cathy shares how she created a fan base in Southern California during the challenges of 2020, using the power of live events to connect with her audience. She emphasizes the importance of good energy and the impact it can have on sales at events like LashCon and other trade shows. Cathy also provides valuable tips on h...