79. Sarah Maxwell Talks About the Art of Subtlety and Working with a Celebrity Clientele

For many of us, when we got into beauty we dreamed of the day where Beyonce (or whoever your favorite celebrity is) would walk into your business and get lashes from you. To be able to serve high-end clients and charge top dollar is something we all hope to achieve one day. Today Sarah Maxwell, owner of Sarah Maxwell Beauty, joins us and gives us a peek of what it's like to serve an exclusive clientele. Sarah has been doing lashes since 2008 and has built a business serving clients most lash artists dream of having. In this episode, we talk about how high-end clients generally want a subtle look and not the volume look we all see on Instagram. Yes, volume has a place in this world, but if you want to attract a more refined customer, learning the art of subtlety is a must-have skill. She also discusses why she's okay doing lash fills on other lash artists' work, how she struggled with boundaries with clients wanting to be friends and not giving in to the pressure to open up a lash salon. We could have gone on for two hours with Sarah...lot's of great content. I'm sure you'll enjoy hearing from Sarah and how she built her business. After you listen to the episode, please share your thoughts on our IG page. https://www.sarahmaxwellbeauty.com/ IG: @sarahmaxwellbeauty GUEST ANNOUNCER: Janet Richardson @janet_richardson_artistry ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! How To Get More New Clients Than Ever in Your Door DATE: August 24, 2020 TIME: 4pm-7pm (PST) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. Click on the link to get your ticket: https://bit.ly/39EF7nj Has your business bounced back to where it was pre-Covid-19? If you're like most businesses, you've seen things slow down at least a little if not a lot. It's a difficult time to build a business to say the least. We opened our salon back in 2006, and then the Great Recession hit us in 2008. Our timing was horrible. On top of a slowed-down economy, most people didn't even know what lash extensions were and there was no Instagram to help us to affordably market our business (yes we lived in the stone ages). While it wasn't easy, we found a way to grow our business in the midst of the recession. Even though the cards were stacked against us, we grew our little salon and even hired our first staff during the recession. We tried all sorts of ways to promote the salon...some worked well and others...not so well. In this webinar, we will break down and share all the marketing tricks and promotions that worked and got our salon to grow into being a 7-digit award-winning in Southern California. When you are done, you'll be equipped with many new strategies and ideas that you can implement in your business. BTW...most of them have nothing to do with Instagram. WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to [email protected] or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: [email protected]