80. Mike and Shauna of LivBay Lash Share About Their New Virtual Reality Lash Training

In the last five months, most of us have had to rethink our year as well as how we want to do business. While it's been a scary time, companies are being forced to think outside the box if they want to survive. While most of us don't like change, change is being forced upon us whether we want it or not. Mike and Shauna of LivBay Lash had to temporarily close their chain of lash salons as well as their training program when Covid-19 hit, and they really had to think how could they continue to make money (while still paying their collective lease payment of $50,000 a month). While thinking of their options, they came up with the idea of offering virtual lash training using the Oculus Virtual Reality setup. Mike and Shauna posted this new development on their social media feed a month ago, and I immediately contacted them asking them to come on our podcast. Thankfully they said yes. In this episode, Mike and Shauna share a little about the unique struggles they have endured with the COVID-19 crises and give us the deets on their new exciting virtual reality training. On top of this, they drop one huge bit of news that you will have to listen to the podcast to find out. This project they are working on will have a huge impact on our industry. One of my hopes with this episode is that you'll be encouraged and inspired to look at your business and think outside the box. I know things are crazy hard but don't miss out in looking for the opportunities....they are out there. LivBay Lash Training: https://www.sassylashclass.com/ LivBay Instagram: @livbaylash @livbaysupplies @livbayclass Shauna IG: @sassybabes Mike IG: @lashboymike LivBay Podcast: https://podcasts.apple.com/us/podcast/livbay-lash/id1454687567 GUEST ANNOUNCER: Courtney Buhler @courtbuhler @sugarlashpro ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! How To Get More New Clients Than Ever in Your Door DATE: August 24, 2020 TIME: 4pm-7pm (PST) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. Click on the link to get your ticket: https://bit.ly/39EF7nj Has your business bounced back to where it was pre-Covid-19? If you're like most businesses, you've seen things slow down at least a little if not a lot. It's a difficult time to build a business to say the least. We opened our salon back in 2006, and then the Great Recession hit us in 2008. Our timing was horrible. On top of a slowed-down economy, most people didn't even know what lash extensions were and there was no Instagram to help us to affordably market our business (yes we lived in the stone ages). While it wasn't easy, we found a way to grow our business in the midst of the recession. Even though the cards were stacked against us, we grew our little salon and even hired our first staff during the recession. We tried all sorts of ways to promote the salon...some worked well and others...not so well. In this webinar, we will break down and share all the marketing tricks and promotions that worked and got our salon to grow into being a 7-digit award-winning in Southern California. When you are done, you'll be equipped with many new strategies and ideas that you can implement in your business. BTW...most of them have nothing to do with Instagram. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: [email protected]