Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp
Leaders in Customer Loyalty, Powered by Loyalty360 - En podcast af Loyalty360
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Send us a textMark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private, the newly revamped loyalty program, and the value of providing a personalized customer experience.
