Rethinking Marketing & Incentives for Engagement

Credit unions promise their members more than a traditional bank, but communicating and marketing your expertise is not always easy in a crowded market. In this episode, Karrie Drobnick, Chief Operati ng Officer at Verve, talks about growing and rebranding their credit union to spur robust growth. She also talks about creating a new personality of the company and then translating that into a better experience for members. Join us as Jeff and Karrie discuss: Their use of a recognizable and relatable spokespersonHow incentives can drive both good and bad behavior for sales teamsWhere the opportunities in blockchain are for lending and financial services  Want to learn more about how Upstart partners with credit unions? Check out this case study mentioned in the episode.

Om Podcasten

Leaders In Lending is a show for lending professionals who want to grow their consumer lending programs and improve their consumer experiences. Consumers continue to expect faster, easier online experiences from every company—and our knowledgeable guests will share how they are bringing their organizations and lending products forward into the future. Every week, Leaders In Lending will bring you actionable advice and key learnings from experienced leaders to help you navigate the future of consumer lending.