Winning the Battle for Member Loyalty

In a market where the consumer is juggling multiple relationships with financial institutions, how can credit unions compete?Consumers want to better understand their financial well-being, which means they need a holistic picture across multiple platforms. Drawing on data from a mix of daily digital habits can provide just that, while also driving loyalty.Samantha Paxton, Chief Experience Officer at Co-op Financial Services, shares her experience in building these systems for credit unions and the indispensable value they serve for strong member relationships.Join us as we discuss:How to measure the strength of member relationshipsDriving engagement with payments and money movementHow to help foster financial well-being by being friction-free and guiding members to achieve their long-term goals

Om Podcasten

Leaders In Lending is a show for lending professionals who want to grow their consumer lending programs and improve their consumer experiences. Consumers continue to expect faster, easier online experiences from every company—and our knowledgeable guests will share how they are bringing their organizations and lending products forward into the future. Every week, Leaders In Lending will bring you actionable advice and key learnings from experienced leaders to help you navigate the future of consumer lending.