Winning the Battle for Member Loyalty

In a market where the consumer is juggling multiple relationships with financial institutions, how can credit unions compete?Consumers want to better understand their financial well-being, which means they need a holistic picture across multiple platforms. Drawing on data from a mix of daily digital habits can provide just that, while also driving loyalty.Samantha Paxton, Chief Experience Officer at Co-op Financial Services, shares her experience in building these systems for credit unions and the indispensable value they serve for strong member relationships.Join us as we discuss:How to measure the strength of member relationshipsDriving engagement with payments and money movementHow to help foster financial well-being by being friction-free and guiding members to achieve their long-term goals