Why This CEO Wants to 'Democratize' Real Estate

Ryan Williams is the CEO of Cadre, a company that's out to "democratize" commercial real estate. In other words, he's making it easier for the average investor to buy a piece of the pie. And, he's utilizing technology in a way the staid industry hasn't seen before. His success landed him on our 40 Under 40 list in 2019, and the COVID-19 pandemic hasn't slowed him down. In this episode of Leadership Next, Williams tells us about his early business ventures and how he came up with the idea for his company. He talks about why he thinks everyone should be able to include real estate in their portfolios, and about the company's commitment to invest in minority operators who are often building properties in underrepresented communities. He goes on to explain why this investment will not hurt the company's bottom line saying in part, "unconventional approaches can lead to unconventional returns and outcomes." Also joining Alan Murray and Ellen McGirt, Fortune's Shawn Tully who has his own take on Cadre's approach to business.

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Something big is happening in the world of business. CEOs increasingly say their jobs have become less about giving orders, more about inspiring, motivating, setting a north star. They are taking the lead on big issues like climate change, worker retraining, and diversity and inclusion. They are under pressure from employees, customers and investors not just to turn a profit, but to prove they are doing good in the world. And in the process, they are fundamentally redefining the relationship between business and society. Join Fortune CEO Alan Murray and Editor-at-Large Michal Lev-Ram as they probe the best of these leaders for insight into what they're doing, why they're doing it, and what impact it is having.