Michelle Crossan, Samsung Electronics’ SVP of Strategy, Innovation & Transformation

“Reframe the competition - to yourself - to fully achieve what you’re meant to achieve.” Michelle Crossan is Samsung Electronics America’s Senior Vice President of Corporate Strategy, Innovation and Transformation at, where she leads overall corporate strategy, innovation, transformation, and new business incubation. Prior to Samsung, she also served as CMO for luxury mobile brand Vertu. Michelle got her start at Procter & Gamble, starting as a systems analyst, and working on brands like Olay and Anna Sui before becoming the Brand Leader for P&G Prestige. She’s a graduate from University of Strathclyde Business School, and is married with two children in New Jersey. Having worked across business cultures, geographies, and industries - Michelle’s approach is an intentional and thoughtful one. In our candid conversation, she also shares what leaders can do to strengthen and encourage their team amidst today’s current challenges.

Om Podcasten

Anyone who’s worked at a great company knows it’s all about the people. Good managers, great leaders - in and beyond the business. Through conversations with P&G Alumni leaders, we go deeper with the leaders you know, but want to know more about. This is Learnings from Leaders: the P&G Alumni Podcast. pgalums.com/podcast Learnings from Leaders is a production of the P&G Alumni Network (pgalums.com) — an officially recognized, global nonprofit by former P&G’ers committed to community, enrichment, and philanthropy. With more than 45,000 members worldwide, the Network connects through global conferences, local chapters, industry events, and online content. Our nonprofit Foundation supports economic empowerment in communities around the world.