66: Why do we want what we want with Luke Burgis

Why do we want a Ferrari? And how come we change our food order at the restaurant after we already decided, just because our friend ordered something else? These mimetic desires drives much of our lives without us even knowing it. In the book Wanting author Luke Burgis shows us how it is all connected, and it is my favorite book of the year.Luke Burgis has co-created and led four companies, he is currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled ...