69: Getting Corporate Innovation Right with Rita McGrath

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How come large corporations get innovation so wrong? Rita McGrath is a professor at Columbia Business School, a bestselling author of business books and is currently ranked #2 on Thinkers50's list of the world's top management thinkers.Rita's dad actually worked at both Xerox and Kodak and saw the digital change coming. He tried to warn management, but to no avail.In this episode:What went wrong with Xerox and Kodak?Xerox Parc in Palo Alto created the modern computer, and how was Apple and Mi...