70: Strategy with the World’s #1 Strategy Thinker Rita McGrath

Rita McGrath is a legendary professor at Columbia Business School and has multiple times been ranked #1 in Strategy on the prestigious Thinkers50 list. Who better to deep dive into the topic of strategy with!Rita's definition of strategy is:A central, integrated concept of how we are going to achieve our objectives.In this episode:What is strategy?How much the top management really know about what is going on in their own business?Why does som many companies fail when entering new marke...