Afraid of the iBuyer? Let Kenny Klaus Show You How to WIN at That Game

The massive changes we’re seeing in the real estate industry aren’t going anywhere, so we need to evolve our processes. How can we work alongside iBuyer platforms? Is it possible to maintain our role in the buying process? On this episode, Kenny Klaus of the Kenny Klaus Team shares how you can stay relevant in the age of technology.     We have to up our game from a service level. -Kenny Klaus   Takeaways + Tactics  As an industry, we need to stop trying to compete with iBuyers and online real estate platforms. We need to work with the platforms and find a way to fit in-between the buyer and the platform. Create videos for buyers, offering to help put the information they’ve found online into practise. There is an overwhelming amount of education available online, but we have the knowledge to help buyers sift through the noise. Maintain an indispensable role in the buying process. Stay involved throughout the process and make sure clients know that your participation is what got them to the buying table.    Want to Know Where Greg Harrelson Gets His DATA? Click here:https://www.colerealtyresource.com/landing/realestatesalessolutions/   At the start of the episode, we mentioned that there is no need for agents to bash i-Buyer platforms- and that there are countless opportunities to work together. Kenny then shared why you should be sending out constant reminders that you’re on hand to help.   We also discussed;  Why the promise of ‘speed’ by i-Buyer platforms isn’t as important as we think How a partnership with the platforms benefits the buyer Why we should be using the platforms as tools, rather than allowing them to use us   The introduction of technology to the real estate industry offers exciting- and daunting- changes. We need to keep on track with the trends and make sure buyers know that ultimately, we aim to assist them. We can work alongside iBuying platforms, while continuing to benefit ourselves and the buyer.   Guest Bio-  Kenny Klaus is the Team Leader at the Kenny Klaus Team Real Estate Solutions. With extensive experience in the industry dating back to 1999, Kenny is recognized nationally for his excellent track record in the field. He is a Certified Residential Specialist, a Certified Distressed Property Specialist and an Accredited Buyer Representative. He’s also the recipient of numerous awards, and is valued in the industry for his teachings.  To find out more about Kenny, visit: https://www.klausteam.com/26690-Kenny-Klaus/