Beyond Contact: How to Leverage Video Content, Grow a Team & Strengthen Relationships in Your Sphere w/Pat Wattam

The strength of your relationships with your centers of influence can be the difference between being a top producer or a struggling one. How can you use your sphere for more than just getting business? How does video content deepen your connection with them? How can you maintain a team that feels like family while still having strong leadership in place? On this episode, Pat Wattam shares her winning strategies for leveraging your sphere of influence and leading your team.   People don’t want a slick production. They want to see you in your environment. -Pat Wattam   Takeaways + Tactics Centers of influence can be tapped into for many benefits in your business. Focus on making connections-- not just making contacts. Video content makes the strongest connections. Posting on your business Facebook page is standard, but you can also draw people into your content through your personal page.   When plans don’t get executed, it’s always the responsibility of the leader.   At the start of the show, Pat talked about how she got into real estate and how she has built up her database. Next, we talked about the power and importance of spheres of influence in your business, and why people don’t actually want slick hyper-produced videos. We also talked about why making contacts isn’t enough anymore. We also discussed: How to be organized about video content Why video content is so crucial right now Why the leader always takes responsibility   With the amount of noise that’s out there in our market, focusing on making contacts alone just doesn’t cut it anymore. You need to make connections. Video content is a great way to do this. The platforms where we post this content become a type of search engine where people can learn more about you. If you’re lacking there, it’s going to be hard to get people interested in woking with you.