Dominant Thoughts: How to Operate From Strength in a Shifting Market w/Chris Heller

In a business like real estate, mindset has a lot more to do with our success than the actual market. How we perceive a situation and the story we tell ourselves about it separates the fearful from the ones who operate at the highest level. Whatever’s happening externally, we always have the choice to think Dominant Thoughts or to fall prey to defeatist ones. How do we set ourselves to operate at our best? Does a market shift mean we’re doomed to fail? In this episode, I’m joined by real estate industry leader, agent, Chief Real Estate Officer of OJO Labs and the author of Dominant Thoughts, Chris Heller. He gives us insights from the book that will sharpen our mindset and emotional state in this market.   When you get attached to something and your emotions are involved, it’s hard to be objective and come from a place of power. -Chris Heller   Three Things You’ll Learn In This Episode     Why so many agents are in an emotionally dangerous placeCan you commit to an outcome without becoming attached to it? How to guide your clients effectivelyBuyers and sellers have surface-level concerns, how would a great salesperson get to their true motivation and solve their problem? The advantage of having many conversationsCan consistent lead generation provide us with vital real-time research about the market?   Guest Bio Chris Heller is a real estate industry leader, agent, Chief Real Estate Officer of OJO Labs and the author of Dominant Thoughts. Formerly the CEO of Keller Williams, Chris Heller earned his real estate license when he was 20 years old and went on to build one of the most successful real estate teams in the United States. From his selection as Rookie of the Year in 1989 to being the top-producing agent in San Diego County and the #1 Keller Williams associate in all of North America, Heller has earned the respect of colleagues and clients for the results he delivers. Under Heller’s leadership, the Chris Heller Real Estate Team has sold more than 100 homes a year for almost three decades. For more information on the book or to get yourself a copy, head to https://dominantthoughts.com/ or Amazon. To order multiple copies of the book for your agents, contact Chris directly.