How to Recruit and Retain the Best Agents in the Business w/OJ Rodriguez

  Without a doubt, agents play the most important role in the real estate industry, so we need to ensure we have the best agents on our teams. How do we attract and retain talented agents that can help us boost our businesses? Can we take on a number of agents without overwhelming our current operations? On this episode, owner of Citrus Realty, OJ Rodriguez shares the importance of offering value and investing in our teams.   Agents have a lot of options, so we have to ensure we provide more and help them build their businesses. -OJ Rodriguez   Takeaways + Tactics  Offer value through training, mentorship and coaching. If we help our agents build their businesses, we’ll see amazing results. Don’t spread time or resources too thin. To offer value, we need to ensure we’re able to invest fully in our agents and the business itself. Put the right systems in place. Taking on new agents doesn’t need to be a big challenge as long as we have effective strategies in place to handle the growth.   At the start of the episode, we heard what OJ does to offer his agents value. We then learned his secrets to effective mergers and acquisitions. Finally, OJ emphasized the benefits of specializing in the business, and the value of creating our own niches. We also discussed;  Why a higher split doesn’t necessarily mean more money goes to the agent Where we should be spending money to boost our teams How to create effective mentorship programs for new agents   To make our mark in the real estate industry, we need to be attracting and retaining the best agents out there. We can do this through training programs and mentorship, as well as constant investment. To grow in real estate, we need to be putting as much time and energy into our agents as we can.   Guest Bio-  OJ Rodriguez is the Broker/Owner of Century 21 Citrus Realty — a World Class Real Estate Organization known for unmatched service, experience and expertise, and the preferred one-stop solution for buyers, sellers, lenders, mortgage servicers, and asset managers. OJ is an avid supporter of continuing education — offering unbeatable value for first class real estate education at Century 21 Citrus Realty Real Estate School. He is honored to hold positions with several non-profit Boards, including The National Association of Hispanic Real Estate Professionals Orange County Chapter,Citrus Valley Health Foundation, Citrus Valley Health Partners.   To find out more about OJ, head to http://www.c21citrus.com/  And https://www.linkedin.com/in/ojrodriguez/  You can also call him directly on 626 523 3193